Job Description

Brand Insights and Strategy Consultant

What you'll be working on

• Conducting competitor and market research to identify trends in the industry
• Analyzing customer data and feedback to develop insights about the brand
• Creating strategic plans and recommendations to strengthen the brand's positioning
  
  

Responsibilities

• Lead ongoing collaborative insights and strategy development with cross-functional teams, including marketing, insights, and creative.
• Focus on driving brand strategy for the Hill's brand within the evolving pet care category.
• Work closely with the Colgate-Palmolive team to assess methods for gathering strategic insights and identifying key brand assets ("brand ownables").
• Collaborate with the team to refine and enhance brand positioning in response to market changes.
• Leverage expertise in brand strategy to ensure excellence in brand ownables and positioning.
• Support brand creative communications tasks as needed throughout the assignment.
  
  

Requirements

• Bachelor's degree in marketing, business, or a related field
• 3+ years of experience in brand management, marketing strategy, or consulting
• Strong analytical and problem-solving skills
• Excellent written and verbal communication skills
• Experience using data analysis tools to derive customer insights
• Ability to work independently with minimal supervision