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Marketing Manager, Email Marketing

Braintrust

Braintrust

Marketing & Communications
United States
Posted on Nov 27, 2024
Job Description

US only

This is a W2 engagement - so the rate reflects a W2 engagement.

What you’ll do:

  • In partnership with the bank partner and CRM team, develop emails to acquire new cardholders and engage existing cardholders.
  • Identify new needs for messaging and update the messaging playbook.
  • Work with the bank partner and creative/design teams to develop all assets including customer-facing communications, digital placements, and terms & conditions to support credit card campaigns, and run the legal review process
  • Be the liaison between the financial partner and internal teams to prioritize efforts that drive the desired results

Who you are:

  • 7+ years of work experience. Experience with credit card marketing is not required but a plus.
  • A well-rounded marketer who has experience with multiple marketing channels
  • Strategic thinker who enjoys the end-to-end ownership of strategy development to execution
  • Proactive project manager who can balance multiple initiatives and priorities
  • Excellent communicator and relationship builder who can move teams forward toward a common goal
  • Analytical, with the ability to derive practical insights from customer and marketing performance data
  • Has a critical eye for creative, always keeping the target segment in mind
  • Someone with exceptional attention to detail and who is highly organized
  • Good problem solver with a strong business sense
  • Dedicated, high-energy, creative, self-starter who has an excellent drive for results
  • Naturally curious; someone who isn’t afraid to ask questions to challenge the status quo, and to find the best possible solution
  • Ability to navigate a large organization and forge a plan forward when faced with ambiguity