Job Description

Job Title: Growth Marketing Manager

Location: USA Only

Salary range: $110k - $140k/yr

Interviewing process: 3 virtual interviews, including one panel round of interview.

We are a profitable, fast-growing B2B SaaS platform designed for contractors with over $12M+ ARR. We are looking for an experienced Growth Marketing Manager who can drive our inbound marketing efforts and execute creative strategies to support our enterprise GTM motions.

As our Growth Marketing Manager, you will play a key role in increasing brand awareness, engaging our target audience, and optimizing the customer journey to drive conversions and support our sales pipeline.

Key Responsibilities:

• Creative Marketing Campaigns That Drive Growth: Successfully plan, execute, and optimize inbound marketing campaigns and creative strategies to support our enterprise GTM motions that meet our business objectives. (Existing inbound channels include email marketing, LinkedIn ads, and Google ads). Ensure MQLs are routing effectively to correct places.
• Test And Optimize New Channels: Continually map our new customer journey experience and build hypotheses on where to improve. Know where each persona spends time online, identify new ways to target and reach (niche blogs, targeted ads, offline, etc.). The ability to learn new channels/tactics quickly to test and uncover whether they are successful or not.
• Performance Driven: Performance-driven. Constantly track whether things are working or not. Constantly learn and seek to understand. Work with CRM admin to ensure target accounts are properly marked in CRM and have reports.
• Track New Customer Journey: Create and manage campaigns to track our Ideal Customer Profile (ICP) and enterprise segments against the customer journey using HubSpot. Add new ICP prospects to the database, remove those that do not fit criteria.
• Event Promotion: Drive awareness and attendance for our user conference and other key events.
• Content Collaboration: Work closely with the Marketing Specialist to identify content that is required for successful growth campaigns for inbound and outbound GTM strategies. Content requests may include videos, case studies, whitepapers, sales enablement, and more.
  
  

Requirements:

• Proven Experience in Revenue Growth:
  
  

▪ Demonstrated success in scaling a B2B SaaS company, with a track record of increasing Annual Recurring Revenue (ARR).

• Creative and Process-Oriented:
  
  

▪ Ability to think creatively while implementing structured processes to effectively drive marketing strategies and campaigns.

• Innovative Marketing Tactics:
  
  

▪ Experience in experimenting with, optimizing, and implementing new marketing tactics to enhance engagement and conversion rates.

• Startup Experience:
  
  

▪ Previous experience in a similar marketing role within a startup environment is highly desirable, particularly in navigating growth phases.

• Analytical Mindset:
  
  

▪ Strong analytical skills to assess campaign performance, interpret data, and make data-driven decisions.

• Collaboration and Leadership Skills:
  
  

▪ Excellent communication and leadership abilities to foster collaboration across cross-functional teams and drive alignment on marketing initiatives.

• Intellectual Curiosity:
  
  

▪ A strong desire to learn and explore new ideas, trends, and technologies in the marketing landscape.

• Proficiency in Marketing Tools:
  
  

▪ Experience using HubSpot and ZoomInfo for marketing automation and lead generation.

• Familiarity with Process Mapping Tools:
  
  

▪ Familiarity with process mapping using tools such as Confluence or Lucidchart, as well as design tools like Canva.

Benefits:

• Healthcare (medical, dental, vision, life insurance)
• 401k (with a competitive company match)
• Work remote
• Flexible PTO
  
  

Note: We are unable to hire candidates from California and/or New York. Additionally, we are unable to offer sponsorship for this role.