Job Description

A wellness company is seeking a Head of Growth Marketing to lead Organic, Paid, Creative, and Brand strategies.

This senior role calls for a hands-on marketer with proven expertise in driving measurable growth for premium consumer brands. Your mission: significantly boost membership and grow the brand!

The Marketing team has 4 pillars:

Organic - How to be in the conversation (social media, PR, community, influencers)

Paid - How to acquire at scale and profitably (paid social, podcasts, influencers and affiliates)

Creative - How do we talk to our customers including LP design and lifecycle marketing

Brand partnerships - Annual planning with our brand partners, spend-back on marketing packages and distribution deals

How’s success looks like in 1 year?

Grow top line members significantly and make a buzz. Own 2 out of the 4 pillars and hire/partner for the rest.

• Develop our Organic and earned media strategy:
• • Grow organic to over 60% (currently 40% of monthly new members are unattributed organic).
  • Followers from 20k to 100k
  • Community from 2k to 10k
  • Earned coverage in 5 relevant publications
• Keep CAC under $80 and net CAC payback under 6 months
• • Diversify from Meta into 2 new channels, including Podcasts
  • Robust attribution and data platform in place to measure ROAS and Cohort analysis
• Develop our offline strategy: billboards, subways, IRL events
• Scale an affiliate program from 5 to 50 partners
• • Identify and sign up 2 additional Brand Ambassadors and 6-8 medium creators.
  • Including creators, blogs, publications
  • How do you measure?
• Brand partnership:
• • Identify and set 5 brand partnerships for distribution
  • Grow brands spend-back from $150k to $500k